as reported by the Charlotte Observer.

Along with AvidXchange and Mayor Jennifer Roberts, we are excited to announce that the NC Music Factory will be changing its name to the AvidXchange Music Factory, after payment software firm AvidXchange acquired the naming rights for the entertainment complex where it is building a new headquarters.

AvidXchange said the first of its two planned headquarters buildings – a 200,000 square foot, six-story structure – will be complete in April 2017. The company is operating out of offices it’s leasing at a building next to the new headquarters, where it broke ground in September.

AvidXchange CEO Michael Praeger said the company is also leasing up to 35,000 additional square feet of office space to accommodate more employees.

“One of our core values is ‘have fun,’ so connecting our company’s brand with, and supporting, a unique business community that exudes life and entertainment was an easy decision,” Praeger said.

He said the branding will help the company lure employees: “When we compete for talent with other software companies, we can tell them we’re part of the AvidXchange Music Factory.”

AvidXchange now employs more than 500, including more than 100 here at the Music Factory.

The name change was announced Thursday at Bootlegger’s Saloon. Effective March 1, AvidXchange will be the Music Factory’s “exclusive and sole sponsor.” Signs have already been changed to show the new name, now displayed on dozens of poles and painted on brick walls throughout the complex.

While it might not seem that a payments software company fits with a collection of bars and restaurants that includes Wet Willie’s and nightclub Label, the brands are a natural fit, said Rick Lazes, co-founder of the ARK Group that developed the Music Factory.

Jennifer Roberts“The core values that Michael has cultivated at AvidXchange perfectly parallel with the spirit and purpose of the Music Factory. We couldn’t be more excited to have AvidXchange as the naming rights sponsor for the complex,” said Lazes.

AvidXchange, which automates bill payments and invoices for midsized companies, said in 2014 that its expansion is being aided by about $7.5 million in state tax incentives, along with $1.1 million from the city of Charlotte and Mecklenburg County.

The company has pledged to bring 600 jobs to Charlotte by 2018 and said it is on track to meet those goals. Its two planned 200,000-square-foot headquarters will have space for 1,000 employees total.

Charlotte Mayor Jennifer Roberts said the company’s growth will help to paint Charlotte as friendly to tech companies and startups.

“Charlotte has been known for years as a banking town,” she said. “We’re also starting to be rebranded as a place for entrepreneurs.”

@lindseystirling with special guest, @walkofftheearth are performing tonight @cmcuamp 🎻 🎸 🎤 
Check out -> @launicabarandgrill -> @vbgb OR @smallbarmusicfactory for pre and post show FOOD AND BEVS 

Get your tickets at link in bio! 

#lindseystirling #walkofftheearth #morethanmusic #cmcuamp #MoreThanMusic #AvidXChangeMusicFactory #AXCMusicFactory #MusicFactory #cltnightlife #cltmusicscene #clt #cltmusic #vbgb #launicabarandgrill #smallbarmusicfactory
If you love planning your meals around #weeklyspecials Get ready for MONDAY AND TUESDAY SPECIALS FROM La unica Bar & Grill - 
Click the link in bio - we know you like a good menu read, too 😎 😜 

#MoreThanMusic #AvidXChangeMusicFactory #AXCMusicFactory #MusicFactory #launicabarandgrill #clteats #cltfoodie #cltfoodblogger #clt #tacotuesday
HEY! Let’s talk about Sunday! 💅

@explictbistroandlounge is about that brunch life and they are bringing you the finest experience featuring Chef Cordell @cookinwithcordell 🤤 E V E R Y S U N D A Y in August, starting at 2 pm with the perfect ambiance created by @djkonkrete 🔥 

- $35 Unlimited Mimosa’s
- Build You Own Mimosa Cart Available
- hand crafted and curated brunch items including decadent french toast, uptown lamb platter, and more!

#morethanmusic #avidxchangemusicfactory #axcmusicfactory ##musicfactory #explictbistroandlounge #cltfood #clt #brunch #cltfoodie #sundayfunday
📽️ :: @comedyzoneclt 🙌 

You know where to click for 🎫 's (bio for instagram) 
👇 👇 for FB 

#morehtanmusic #comedyzoneclt #AvidXChangeMusicFactory #AXCMusicFactory #MusicFactory #cltnightlife #clt #cltcomedy
AUGUST EVENTS AT @axcmusicfactory // @cmcuamp // @fillmorenc & underground // @comedyzoneclt 🤩 💃 🕺 😂 

With so many entertainment acts to catch this month, we’ve put together a hit list for you to start with, and let you take it from here! 
Expand your horizons by experiencing new music and standup! 

Check the link in our bio to see all events for the month! 🎸 🎤

#morethanmusic #avidxchangemusicfactory #axcmusicfactory #musicfactory #clt #cltevents #cltblogger #cltnightlife #cltguide #cltmusic
Goodbye July! You were so good to us and we have the ticket stubs and memories to prove it! Oh, and a little something we like to call social media to help us remember all the performers we saw this month! Thank YOU for showing up and sharing your content with us! In case you missed it, heres our July Recap Calendar! A great place to explore new artists if you like that sort of thing 😘 
Link in Bio for upcoming August Events at @axcmusicfactory 
Tag us as you go play this month, to be featured in our stories 🤗 

Toosii is taking over @fillmorenc on August 11th! 🎤✨ Don't miss your chance to experience this performance. Grab your tickets now by clicking the link in our bio!

🎥: krissywoo52
The weather is H O T but the @axcmusicfactory is even HOTTER, with so many options for you and your friends to experience what Charlotte @axcmusicfactory has to offer!

Saturday - @walkerhayes Duck Buck Tour
Sunday - @manchesterorchestra & @jimmyeatworld - The Amplified Echoes

Friday - Sunday @preacherlawson 
Sunday Matinee - Sunday Funday Comedy Show

@fillmorenc - The Underground
Friday - @bigxthaplug Presents: Don’t Mess with Texas Tour
Saturday - Be Our Guest - The Disney DJ Night 
Sunday - Joeyy 

Friday - Psychedelic Bushes | Volume IV
7 artist lineup
7pm - 1am

Join us for pre and post concert F U N on the patio and inside to stay cool!

Friday - Latin Night with @djfabz_ & @djjaxion_87  Drink Specials, Hookahs & VIP Area 

Friday - Noche De Tequilita! Don Julio Blanco specials all day + half off sangria pitchers & music by @djmassacre_cl 

Last few days to take advantage of Karaoke month! Half off the venue free if you book your event in July!

$3 select beers, good drinks, great times, all weekend!

Tag us, whatever venue you end up playing at, this weekend! 💃 🕺
A night to dine at @bocaosushi is a night that you'll enjoy from the amazing sushi, to the drinks and to the whole atmosphere! It'll definetly get your night right!

Tag: @blueprint11
Preacher Lawson is taking over the @comedyzoneclt from July 28th-30th! 😂🎭 Don't miss the chance to catch his hilarious shows and experience a comedy extravaganza that will have you rolling in the aisles. Grab your tickets now and prepare for a side-splitting night of laughter and good times!
Join @maggierogers Monday, July 24th @cmcuamp and make sure you’re there to experience Nashville, singer-songwriter @soccermommyband to open this epic night of badass women musicians! 

Don’t forget to go early and hit up @VBGB, the best Amp. show party spot. They will be open Monday just for the concert!

Snag your tickets before they are gone at the link in bio. 

#skylacreditunionamphitheatre #avidxchangemusicfactory #maggierogers #soccermommyband #clt #cltnightlife #cltmusic #smallbarmusicfactory #vbgb #launicabarandgrill #bocaosushi
#skylacreditunionamphitheatre #avidxchangemusicfactory #maggierogers #soccermommyband #clt #cltnightlife #cltmusic #smallbarmusicfactory #vbgb #launicabarandgrill #bocaosushi
Hey there, foodies and fun-seekers! Need your fix for delicious eats and a fantastic atmosphere? Look no further than @launicabarandgrill! 🍔🍹 It's the perfect spot to indulge in mouthwatering food, sip on refreshing drinks, and soak up the lively vibes.

🎥: @justbcval
Ladies, it's time for a fabulous Girls' Night Out at Bocao Sushi! 🍣💃 Gather your squad, indulge in delectable dishes, and catch up on all the juicy details over an incredible meal. Trust us, this is the perfect spot to savor great food and even better company!

Prepare to soar with A Flock of Seagulls at @fillmorenc on July 28th! 🐦🎶 Mark your calendars and secure your tickets for an unforgettable night of timeless hits and nostalgic vibes. Tickets are linked in the bio, make sure to grab yours! 

🎥: @caitlynbirkett
Charlotte, brace yourself! Ann Marie is hitting The Fillmore on July 19th with her incredible Triploar Tour! 🎤✨ Snag your tickets now from the link in our bio and get ready for a night of pure musical magic!
Summer will never be the same! Join us for 'El Verano Nunca Sera Igual' Summer Music Fest THIS SUNDAY (7/2) at @bocaosushi! Great music, great drinks, great times. 

Get your tickets via link in bio!
Spice up your Wednesday at @launicabarandgrill! Enjoy our patio while you savor the authentic flavors of Mexico. Grab a margarita flight and make it a fiesta to remember!

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