as reported by the Charlotte Observer.

Along with AvidXchange and Mayor Jennifer Roberts, we are excited to announce that the NC Music Factory will be changing its name to the AvidXchange Music Factory, after payment software firm AvidXchange acquired the naming rights for the entertainment complex where it is building a new headquarters.

AvidXchange said the first of its two planned headquarters buildings – a 200,000 square foot, six-story structure – will be complete in April 2017. The company is operating out of offices it’s leasing at a building next to the new headquarters, where it broke ground in September.

AvidXchange CEO Michael Praeger said the company is also leasing up to 35,000 additional square feet of office space to accommodate more employees.

“One of our core values is ‘have fun,’ so connecting our company’s brand with, and supporting, a unique business community that exudes life and entertainment was an easy decision,” Praeger said.

He said the branding will help the company lure employees: “When we compete for talent with other software companies, we can tell them we’re part of the AvidXchange Music Factory.”

AvidXchange now employs more than 500, including more than 100 here at the Music Factory.

The name change was announced Thursday at Bootlegger’s Saloon. Effective March 1, AvidXchange will be the Music Factory’s “exclusive and sole sponsor.” Signs have already been changed to show the new name, now displayed on dozens of poles and painted on brick walls throughout the complex.

While it might not seem that a payments software company fits with a collection of bars and restaurants that includes Wet Willie’s and nightclub Label, the brands are a natural fit, said Rick Lazes, co-founder of the ARK Group that developed the Music Factory.

Jennifer Roberts“The core values that Michael has cultivated at AvidXchange perfectly parallel with the spirit and purpose of the Music Factory. We couldn’t be more excited to have AvidXchange as the naming rights sponsor for the complex,” said Lazes.

AvidXchange, which automates bill payments and invoices for midsized companies, said in 2014 that its expansion is being aided by about $7.5 million in state tax incentives, along with $1.1 million from the city of Charlotte and Mecklenburg County.

The company has pledged to bring 600 jobs to Charlotte by 2018 and said it is on track to meet those goals. Its two planned 200,000-square-foot headquarters will have space for 1,000 employees total.

Charlotte Mayor Jennifer Roberts said the company’s growth will help to paint Charlotte as friendly to tech companies and startups.

“Charlotte has been known for years as a banking town,” she said. “We’re also starting to be rebranded as a place for entrepreneurs.”

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@BlueOctober is currently touring across 8 countries and has more than 50 upcoming concerts - including one on December 2 at the @fillmorenc! Secure your ticket now via link in bio! 🎶
From all of us at the AvidXchange Music Factory, we hope you have a fun and safe Thanksgiving holiday with loved ones! We hope to see you at the factory again soon!
Take a step back into time and relive a night from the Jazz Age! Get ready to sip on craft cocktails and dance the night away roaring '20s style🍸
 
✨ December 2 
✨ 6-11pm
✨ @bazal
Hey, Charlotte! We've got your weekend plans covered at the Music Factory! 
Which will you be attending? 
•
𝗙𝗥𝗜𝗗𝗔𝗬 (𝟭𝟭/𝟭𝟴)
@bocaosushi - Sushi & Sangria! (1/2 off Sangria pitchers all day) + party along w/ DJ Massacre
@bazal_gallery - Ladies Night!
@comedyzoneclt - Charlotte - Jeff Ross Shows at 7 & 9:45 
@fillmorenc - The Taylor Party: Taylor Swift Night - (18+)
@launicabarandgrill - Latin Fridays with hookah, VIP service & live music + DJ Kaos 
•
𝗦𝗔𝗧𝗨𝗥𝗗𝗔𝗬 (𝟭𝟭/𝟭𝟵)
@fillmorenc - Omar Apollo - The Prototype Tour
The Underground At Fillmorenc - Ani DiFranco wsg Gracie and Rachel, Jocelyn Mackenzie, Holly Miranda
@comedyzoneclt - Charlotte - Jeff Ross Shows at 7 & 9:45 
@launicabarandgrill - Noche de Classicos!  Throwback Saturday w/ music by DJ OP & DJ MORE9 
@bocaosushi - Bocao after Dinner w/ DJ Massacre
•
𝗦𝗨𝗡𝗗𝗔𝗬 (𝟭𝟭/𝟮𝟬)
@comedyzoneclt - Charlotte - Erealist at 7pm
@fillmorenc - Amon Amarth - The Great Heathen Tour with Special Guests
@bocaosushi - Bocao on Sunday w/ DJs Massacre & NinetySix

@vbgb Beer Hall & Garden is a great place to pop in and eat, drink & play before and after all the shows this weekend! 
+ don't forget @smallbarmusicfactory is also a great pre and post-show hang for good, cheap drinks with select $3 beers every day!
Stuck on where to meet up with friends before or after a show? We'll make the decision for you - @vbgb all day long!
Charming artist Jessie Reyez is coming to Charlotte on November 17 at The Underground! 💖 Buy your tickets today via link in bio.
Swifties, are you ready for the best dance night of your life?! 💃 Grab your ticket and meet us at the @fillmorenc next Friday, 11/18!
We've got another event-filled weekend at the Music Factory! Check out our lineup below:

𝙁𝙍𝙄𝘿𝘼𝙔
@launicabarandgrill - Latin Fridays Tropical Sounds by DJ Kaos and a special guest DJ.  Dress to impress.
@vbgb - The Office Themed Trivia w/ food & drink specials and prizes!
@comedyzoneclt - Bryan Callen 7 & 9:45pm Shows
@fillmorenc - Dayglow: People In Motion Tour
@bocaosushi - Half off Sangria pitchers all day & DJ Massacre
@bazal_gallery - Ladies Night (ladies free all night and complimentary champagne 10p-11p)

𝙎𝘼𝙏𝙐𝙍𝘿𝘼𝙔 
@fillmorenc - 106.5 The END Presents Silversun Pickups
@comedyzoneclt - Bryan Callen 7 & 9:45pm Shows
@bazal_gallery - The Saturday Standard ($10 all night w/ Deep House in the gallery and Hip Hop in the Club level) 
@launicabarandgrill - Rumbita Columbiana w/ Salsa, Vallenato, Cumbia, Guaracha, Merengue, Reggeaton & Classicos
@bocaosushi - Experience Bocao After Dinner w/ DJ Massacre

𝙎𝙐𝙉𝘿𝘼𝙔
@comedyzoneclt - Are You Garbage? Middle Class Famous Tour
The Underground- The Menzingers: On The Impossible Past 10-Year Anniversary Tour
@launicabarandgrill - Diabla Sunday w/ complimentary champagne for the ladies
@bocaosushi - Bocao on Sunday w/ DJs Massacre & NinetySix
The @areyougarbage podcast faces invite you to their stand-up comedy show on November 13 at the @comedyzoneclt! Join us and find out if you're trash! Link in bio.
Jeff Ross best known as Comedy Central's “Roastmaster General” is ready to send you laughing! Don't miss this special event November 17-19. Buy your tickets via link in bio!
Taco Tuesdays @LaUnicaBarAndGrill are the cure for anything 🌮
Our Monday blues hit different 🤘Check out our upcoming shows via link in bio.
Need weekend plans? We got you! Check out what's going on at the Music Factory!

🅵🆁🅸🅳🅰🆈:
The Underground - Emo Night Karaoke
@comedyzoneclt - Charlotte - TK Kirkland (7p & 9:45p)
@launicabarandgrill - Latin Friday w/ Kaos 
@bazal_gallery - Ladies Night (ladies free all night and complimentary champagne 10p-11p)
@explictbistroandlounge - Freaky Friday w/ music by Chewy 
@bocaosushi - Half off Sangria pitchers all day & DJ Massacre

🆂🅰🆃🆄🆁🅳🅰🆈:
@fillmorenc - Yung Gravy & bbno$: Baby Gravy, The Tour
The Undergound - William Clark Green 
@comedyzoneclt - Charlotte - TK Kirkland (7p & 9:45p)
@bazal_gallery - The Saturday Standard ($10 all night w/ Deep House in the gallery and Hip Hop in the Club level) 

🆂🆄🅽🅳🅰🆈:
@fillmorenc - Rina Sawayama - Hold The Girl Tour
@comedyzoneclt - Charlotte - TK Kirkland (7p & 9:45p)
@bocaosushi - Bocao on Sunday w/ DJs Massacre & NinetySix

@vbgb Beer Hall & Garden is a great place to pop in and eat, drink & play before and after all the shows this weekend! 
+ don't forget @smallbarmusicfactory is also a great pre and post-show hang for good, cheap drinks with select $3 beers every day!
Throwing it back to Saturday's Shipwrecked Halloween Ball featuring Yacht Rock Revue because this footage is just too good not to share!🏴‍☠️⚓️👻🎃
#tbt #throwbackthursday #shipwrecked #yachtrockrevue #wickedweed #hendrickbmw #titosvodka #halloween
#HappyHalloween ghosts & gouls! What are you dressing up as tonight? Let us know in the comments 👇
Our Shipwrecked Halloween Ball with Yacht Rock Revue is TONIGHT! 🏴‍☠️
For those of you with FOMO - fear not! We have a limited stash of tickets available at the door - hurry in! 
Doors open at 6pm - who's ready?!
Spend an evening laughing with comedian TK Kirkland.🎙
Catch one of his shows next weekend at the @comedyzoneclt:

Friday, Nov 4: 7PM & 9:45PM
Saturday, Nov 5: 7PM & 9:45PM
Sunday, Nov 6: 7PM & 9:45PM

👉 Get your tickets now via link in bio.
Things are gettin' freaky at @bocaosushi this Halloweekend! 👹

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