as reported by the Charlotte Observer.

Along with AvidXchange and Mayor Jennifer Roberts, we are excited to announce that the NC Music Factory will be changing its name to the AvidXchange Music Factory, after payment software firm AvidXchange acquired the naming rights for the entertainment complex where it is building a new headquarters.

AvidXchange said the first of its two planned headquarters buildings – a 200,000 square foot, six-story structure – will be complete in April 2017. The company is operating out of offices it’s leasing at a building next to the new headquarters, where it broke ground in September.

AvidXchange CEO Michael Praeger said the company is also leasing up to 35,000 additional square feet of office space to accommodate more employees.

“One of our core values is ‘have fun,’ so connecting our company’s brand with, and supporting, a unique business community that exudes life and entertainment was an easy decision,” Praeger said.

He said the branding will help the company lure employees: “When we compete for talent with other software companies, we can tell them we’re part of the AvidXchange Music Factory.”

AvidXchange now employs more than 500, including more than 100 here at the Music Factory.

The name change was announced Thursday at Bootlegger’s Saloon. Effective March 1, AvidXchange will be the Music Factory’s “exclusive and sole sponsor.” Signs have already been changed to show the new name, now displayed on dozens of poles and painted on brick walls throughout the complex.

While it might not seem that a payments software company fits with a collection of bars and restaurants that includes Wet Willie’s and nightclub Label, the brands are a natural fit, said Rick Lazes, co-founder of the ARK Group that developed the Music Factory.

Jennifer Roberts“The core values that Michael has cultivated at AvidXchange perfectly parallel with the spirit and purpose of the Music Factory. We couldn’t be more excited to have AvidXchange as the naming rights sponsor for the complex,” said Lazes.

AvidXchange, which automates bill payments and invoices for midsized companies, said in 2014 that its expansion is being aided by about $7.5 million in state tax incentives, along with $1.1 million from the city of Charlotte and Mecklenburg County.

The company has pledged to bring 600 jobs to Charlotte by 2018 and said it is on track to meet those goals. Its two planned 200,000-square-foot headquarters will have space for 1,000 employees total.

Charlotte Mayor Jennifer Roberts said the company’s growth will help to paint Charlotte as friendly to tech companies and startups.

“Charlotte has been known for years as a banking town,” she said. “We’re also starting to be rebranded as a place for entrepreneurs.”

Here ye, here ye — next weekend the 👑 Queen 👑 @realadelegivens is headlining @comedyzoneclt Your presence is requested. 

#cltcomedyzone #comedy #adelegivens #clt #cltevents #charlottenc #cltcomedy
Beer me.❤️🍺
#vbgb #humpday #drinklocal
JUST ANNOUNCED: Pigeons Playing Ping Pong - Perspective Tour with The Motet coming to The Fillmore Charlotte on 4/27/22! Tickets go on sale Friday at 10am, link in @fillmorenc bio!
It’s Taco Tuesday @launicabarandgrill Who’s in??🙋🏽‍♀️
#tacotuesday #launicabarandgrill
What shows are you looking forward to checking out @fillmorenc ??🤘🏽
#livemusic #fillmorecharlotte
𝕊𝕦𝕤𝕙𝕚 𝕊𝕒𝕥𝕦𝕣𝕕𝕒𝕪!✨
Turn it up @bocaosushi!
Weekend = La Unica Bar & Grill
💃🏽🕺🏽🎉 #fiesta
🍓🍷BERRY SANGRIA SPRITZER 🍷🍓 Let’s get this party started @vbgb ✨

#clteats #vbgb #saturdaysips #drinklocal
JUST ANNOUNCED: The Head and the Heart are bringing their Every Shade of Blue Tour 2022 with special guests Shakey Graves to Charlotte Metro Credit Union Amphitheatre 9/20! Tickets on sale Friday, link in bio for more info.
You don’t want to miss Cheat Codes at The Underground 1/27! Grab your tickets and get ready for the party! Link in bio. 😜
💯Weekend Special!
La Costillita- slow-cooked and then grilled tender juicy pork, glazed with our homemade oriental style bbq sauce, served with rustic potatoes and fresh coleslaw. 🌴

#bocaosushi #sushi #ribs #yum #charlottenc #charlotte #pork #japanese #japanesefusion #bocao #ncmusicfactory #uptowncharlotte #foodie #food #foodies #foodiegram #foodblogger #foodpics #foodstagram
TONIGHT! (Friday, Jan 14) @andersoneast LIVE @fillmorenc 🤘🏼🙌🏼
#livemusic #fillmoreclt
🙌🏻 @bennybenassi 🙌🏻 Thursday February 17th 2022 Doors 9pm 
Vip 📲 704-606-6288 
#edm #dj Clt #charlotteedm #nightclub #dance
Come heat things up @launicabarandgrill 🔥😋
So excited to have more creative and awesome folks here at the Music Factory! Welcome @ethosstudios 🙌🏼
📫 New address! @ethosstudios is now at 1000 NC Music Factory Blvd. Suite C-6, Charlotte NC 28206

To schedule a meeting send us an email at or contact one of our team members. 

🎸 See you at the Music Factory.

#ethosstudios #newaddress #musicfactory #avidexchangemusicfactory #home #cly #charlotte #charlottenc #queencity #nc #northcarolina #branding #graphicdesign #marketing #video #socialmedia
Tonight the Comedy Zone family and the world lost one of the most brilliant comedy minds. Bob was a friend, co-worker and inspiration to us all. We are shattered by this news and we pledge to keep him in our hearts. RIP Bob Saget.
Rainy days are perfect days for giant soft pretzels and ice cold beer.☔️🥨🍺
#vbgb #sundayfunday
✨ NYE SPECIAL OFFER! ✨  Motion City Soundtrack - Commit This To Memory 17 Year Anniversary Tour with All Get Out will be at The Fillmore on 1/18! From now until 1/2, use code NEWYEAR for discounted tickets! Hurry, while supplies last. Link in @fillmorenc bio!
ℕ𝔼𝕎 𝕐𝔼𝔸ℝ𝕊 𝔼𝕍𝔼 at La Unica Bar and Grill!🍾🥂🎉
#newyearseve #party #launica
Aziz Ansari: Last Minute Tour has added a December 28 show. Tickets on sale NOW! Get yours at

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