as reported by the Charlotte Observer.

Along with AvidXchange and Mayor Jennifer Roberts, we are excited to announce that the NC Music Factory will be changing its name to the AvidXchange Music Factory, after payment software firm AvidXchange acquired the naming rights for the entertainment complex where it is building a new headquarters.

AvidXchange said the first of its two planned headquarters buildings – a 200,000 square foot, six-story structure – will be complete in April 2017. The company is operating out of offices it’s leasing at a building next to the new headquarters, where it broke ground in September.

AvidXchange CEO Michael Praeger said the company is also leasing up to 35,000 additional square feet of office space to accommodate more employees.

“One of our core values is ‘have fun,’ so connecting our company’s brand with, and supporting, a unique business community that exudes life and entertainment was an easy decision,” Praeger said.

He said the branding will help the company lure employees: “When we compete for talent with other software companies, we can tell them we’re part of the AvidXchange Music Factory.”

AvidXchange now employs more than 500, including more than 100 here at the Music Factory.

The name change was announced Thursday at Bootlegger’s Saloon. Effective March 1, AvidXchange will be the Music Factory’s “exclusive and sole sponsor.” Signs have already been changed to show the new name, now displayed on dozens of poles and painted on brick walls throughout the complex.

While it might not seem that a payments software company fits with a collection of bars and restaurants that includes Wet Willie’s and nightclub Label, the brands are a natural fit, said Rick Lazes, co-founder of the ARK Group that developed the Music Factory.

Jennifer Roberts“The core values that Michael has cultivated at AvidXchange perfectly parallel with the spirit and purpose of the Music Factory. We couldn’t be more excited to have AvidXchange as the naming rights sponsor for the complex,” said Lazes.

AvidXchange, which automates bill payments and invoices for midsized companies, said in 2014 that its expansion is being aided by about $7.5 million in state tax incentives, along with $1.1 million from the city of Charlotte and Mecklenburg County.

The company has pledged to bring 600 jobs to Charlotte by 2018 and said it is on track to meet those goals. Its two planned 200,000-square-foot headquarters will have space for 1,000 employees total.

Charlotte Mayor Jennifer Roberts said the company’s growth will help to paint Charlotte as friendly to tech companies and startups.

“Charlotte has been known for years as a banking town,” she said. “We’re also starting to be rebranded as a place for entrepreneurs.”

☎️This is @bocaosushi calling. Get over here for Bocao on Sunday. Better come early if you wanna get in.🥂🍣✨
@bazal_gallery is now open and Charlotte nightlife will never be the same.🍾
See you tonight… 
#bazalgallerynightclub #cltnightlife
Hot Dog! It’s a long weekend and we are ready!! See you at VBGB for a 🍺&🌭. Oh yeah!😋
#vbgb #longweekend
LOW TICKET WARNING: we already have one sold out show for Dave Attell and several very close to selling out. Grab your tickets now before they’re gone at
Want to hear more of your favorite White Stripes songs LIVE? Tickets for Jack White’s show at Charlotte Metro Credit Union Amphitheatre on August 25th are on sale now! {link in @cmcuamp bio}
What’s your favorite salsa?? 😋😋

#Mild #chonky #verde #nueva 
@launicabarandgrill @launicarestaurants 

Open Monday through Sunday 
Call in your orden also find us @ubereats @chownow 
JUST ANNOUNCED: The Front Bottoms with special guests The Joy Formidable, Mobley coming to The Fillmore Charlotte on October 19! Grab tickets this Wednesday at 12pm, link in @fillmorenc bio!
This is it QC! Come experience the next level of Charlotte nightlife @bazal_gallery nightclub.🍾🥂🥃🍸💯
#grandopening #bazalgallerynightclub #cltnightlife
📸: @corriehugginscreative
𝟙 𝔻𝔸𝕐!✨
@bazal_gallery nightclub opens tomorrow, SATURDAY, JUNE 25! Do NOT miss this one CLT.
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📸: @corriehugginscreative
𝟚 𝔻𝔸𝕐𝕊!💜✨
@bazal_gallery nightclub GRAND OPENING THIS SATURDAY! Do NOT miss this one QC.
𝟛 𝔻𝔸𝕐𝕊!✨
@bazal_gallery nightclub is almost here. GRAND OPENING this Saturday! Turn on your nightlife.💡
#bazalgallerynightclub #grandopening
JUST ANNOUNCED: Dayglow: People In Motion Tour with Ritt Momney coming to The Fillmore Charlotte on Friday, November 11! Set your alarms, tickets go on sale Friday at 10am, link in @fillmorenc bio!
𝟜 𝔻𝕒𝕪𝕤! ✨
Here is your invitation to this amazing entrance! @bazal_gallery nightclub opens to the public this Saturday, June 25th. Turn on your nightlife.💡
#bazalgallerynightclub #cltnightlife
📸: @corriehugginsphotography
The countdown has begun. Bazal Gallery & Nightclub officially opens to the public this Saturday, June 25. Get ready.✨
#bazal #grandopening #cltnightlife #getready
📸: @corriehugginsphotography
“Hair Band Ukulele” returns to rawk the patio Saturday, June 18 from 1:00-3:00. Don’t miss it!🤘🏽🔥
#vbgb #hairbandukulele #weekend #rockout
SO HYPE for this. Mark your calendar NOW. @bazal_gallery is coming…✨
#bazalgallerynightclub #grandopening #cantwait
Due to demand, we have added a matinee show for Murr on Sunday! Tickets are on sale now for his new 4PM show. 

That Sunday feeling.✨
Escape to Bocao Sushi.🍣🥂
#bocaoonsunday #sushisunday #escapetobocao
It’s a beautiful day for ice cold beer and salty pretzels!🍺🥨 See you @vbgb 😋
#vbgb #weekend
Socialize your Friday and energize your Saturday 🍾weekend party is @launicabarandgrill 
Call 980 875 9077 
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